Digital Marketing

COURSE DESCRIPTION

This Digital Marketing Training Program provides a detailed understanding about Digital Marketing concepts, strategies and implementation, including planning a website, website promotion, email and Search Engine Optimization (SEO) campaigns, Pay Per Click (PPC) campaigns and integrating digital marketing with traditional marketing.

Digital Marketing is used mostly in follwing areas:

• create strategy for measuring and improving digital media effectiveness
• Search Engine Optimization expert
• Advertising Expert
• Freelancing & outsourcing

LEARNING OUTCOMES

• Digital Marketing Overview
• SEO Overview & How Google works
• What is link  & HTML structure
• Keyword research & Google trends
• SEO for Images
• Google’s Algorithms, Structuring the Content
• Blogging
• Social Media optimization(Facebook, Twitter, reedit,  Instagram , g+, LinkedIn)
• Social Media Management & tools,advertise
• Lead Generation and LinkedIn marketing
• Content Marketing basics / Posting Strategy
• YouTube Video creation & earning process
• E-commerce Listing vs Website vs Marketplace
• Freelancing marketplace account creation-1
• Freelancing marketplace account creation- 2
• Biding job, how to communicate with buyers
• Research-Based Internship